A switch is not just a switch… Gira gave us the opportunity to create and establish a new look and feel for their product films. Our aim was to find new and abstract images that show the functionality of Gira's products without being too technical.
So each of our films is a celebration of Gira's high standards of craftsmanship, quality materials and technology. An exploration of colour, form, light and movement.
We hope to make many more and continue exploring.
CLIENT · GIRA // PROJECT · GIRA Product Clips
Creative Director · Anton Riedel // Producer · Laura Giersdorf
Art Director & Animation · Acky Hamacher // Music · Loy Wesselburg
